Privacy Addendum for California Residents for
Effective Date: March 25, 2021
Last Updated: March 25, 2021
This Privacy Addendum for California Residents (the “California Addendum”) describes the ways Brands, LLC and its subsidiaries and affiliated companies (collectively, “Company,” “,” “we,” “our,” or “us”) collect, use, and disclose information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”) and/or the mediating health professional (collectively, the “Practitioner”) through the website https://m2institute.com/ and https://m2instituteforkids.com in connection with M2 Institute services (collectively called the “Service”).
This California Addendum applies solely to all visitors, users, customers and others who reside in the State of California (“consumers” or “you”). We adopt this California Addendum to comply with the California Consumer Privacy Act of 2018 and its implementing regulations, as they may be amended or superseded from time to time (the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this California Addendum.
Unless otherwise noted, this California Addendum will not apply to the following types of information until January 1, 2023: (i) employment-related personal information collected from our California-based employees, job applicants, contractors, or similar individuals and (ii) personal information collected as part of a business-to-business communication (verbal or written) or transaction between and a consumer who is acting as an employee, owner, director, officer, or independent contractor on behalf of another company, and the communication or transaction solely relates to providing or receiving products or services to or from such company.
COLLECTION OF PERSONAL INFORMATION
The type of personal information we collect may vary depending on your relationship with us. For this reason, we may collect, and over the prior 12 months have collected, the following categories of personal information from consumers:
- Identifiers, such as name, email address, and Internet Protocol (IP) address.
- Personal information as defined in the California Customer Records law, such as name and email address.
- Internet or other electronic network activity information (“Internet and Network Activity”), such as browsing history, search history, and information regarding a consumer's interaction with our websites.
- Medical information or health records related to user content such as health quiz responses, lab results, health profile form responses, product recommendations for you, personal lifestyle recommendations, product orders) that you post to the Service or that become part of your User Content through your interactions with the Service.
Personal information does not include: (i) publicly available information from government records; (ii) deidentified or aggregated consumer information; and (iii) other information as set forth in the CCPA.
Sources of Personal Information
We have obtained the categories of personal information listed above from the following sources:
- Directly from you, such as from information, information including personal medical information or health records, received on forms you complete on our websites or in correspondence with us
- Indirectly from you, such as from observing your actions when you use or interact with our websites or laboratory results provided to the Company on your behalf in connection with the Service.
Use of Personal Information
We use the personal information we collect and, over the past 12 months have used the personal information we have collected, for one or more of the following business or commercial purposes:
- To present our website(s) and its contents to you.
- To provide, support, personalize, and develop our website, and notify you of changes to our website.
- To provide you with information that you request from us or that may be of interest to you, including newsletters, event information, and offers and promotions in connection with ’s products and services.
- To create, maintain, customize, and secure your account with m2institute.com or m2instituteforkids.com.com, to the extent that you have registered for an account with m2institute.com or m2instituteforkids.com.com.
- To process and administer your purchases and transactions for products ordered by you.
- To provide you with support and to respond to your inquiries and requests and the Service we provide.
- To provide the designated Practitioner with support and to respond to their inquiries and requests on your behalf in connection with the Service.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of ’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by about its website users is among the assets transferred in any other way we may describe when you provide the information.
- To help maintain the safety, security, quality, and integrity of ’s websites, databases and other technology assets, and business, including to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity, and to debug to identify and repair errors that impair existing intended functionality.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of , our customers, or others.
- To carry out our obligations to you and enforce our rights arising from any contracts entered into between you and us.
- To comply with our legal, regulatory, and contractual obligations.
- To fulfill any other purpose for which you provided the personal information.
- For any other purpose with your consent or as otherwise permitted by law.
will not collect additional categories of personal information or use the personal information we collected for additional purposes without providing you notice.
Sharing Personal Information
Disclosures of Personal Information for a Business Purpose
In the preceding 12 months, we have disclosed all of the categories of personal information listed above (except for Internet and Network Activity information) in the Collection of Personal Information section of this California Addendum to our affiliated companies and contractors who we use to support our business.
Sales of Personal Information
As noted in our general privacy policy, we do not sell your personal information as the term “sell” is commonly understood to require an exchange for money. However, the California State Attorney General may issue guidance on whether the use of advertising and analytics cookies on our Website may be considered a “sale” of personal information as the term “sale” is broadly defined in the CCPA to include both monetary and other valuable consideration. Until such guidance has been issued, we continue to consider it a “sale” in order to be as transparent as possible with users of our websites and will comply with the restrictions of the “sale” of this information to the extent technologically feasible. This “sale” would be limited to our use of analytics cookies and their use in understanding how consumers use and interact with our websites.
In the preceding 12 months, we have “sold” Internet and Network Activity information as defined in the Collection of Personal Information section of this California Addendum for a business purpose with internet cookie information recipients, such as analytics services.
Your Rights and Choices
The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection, use, disclosure, and sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources from which the personal information was collected.
- Our business or commercial purpose for collecting or selling the personal information.
- The categories of third parties with whom we share the personal information.
- The specific pieces of personal information we collected about you.
- If we sold or disclosed your personal information for a business or commercial purpose, two separate lists identifying: (i) the categories of personal information disclosed, and the categories of third parties to whom the personal information was disclosed, and (ii) the categories of personal information sold, and the categories of third parties to whom the personal information was sold.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we have collected or maintained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the Cal. Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:
Mailing
4020 S. Industrial Drive, Suite 140, Austin, Texas 78744
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf (an “Authorized Agent”), may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. We are not obligated to provide information to you in response to your verifiable consumer request for access or portability more than twice in a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an Authorized Agent.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We are unable to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. With few exceptions, we will only review and fulfill a request from your Authorized Agent if (a) you grant the Authorized Agent written permission to make a request on your behalf, (b) you or the Authorized Agent provides us notice of that written permission, and (c) we are able to verify your identity in connection with that notice and the request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Verifying Your Identity
Before completing your request to exercise the below, we will verify that the request came from you by comparing the identifying information provided by you in your request with any personal information we maintain about you at that time. For all requests, we will need the consumer’s full name and/or email address. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. .
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Opt-Out and Opt-In Rights Regarding the “Sale” of Your Personal Information
If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the “right to opt-out”). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.
To exercise the right to opt-out, you (or your Authorized Agent) may click the “Do Not Sell My Personal Information” link www.m2institute.com or m2instituteforkids.com.com/CCPA/ in the footer of our Website or set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Website use all the features of our services. You can find more information about cookies at http://www.allaboutcookies.org.
Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sales. However, you may change your mind and opt back into the sale of personal information at any time by adjusting your cookie preferences to accept all or certain cookies. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.)
You do not need to create an account with us to exercise your opt-out rights. You may be required to provide us with additional contact information so that we may verify your request to opt-in to the sale of your personal information. We will only use personal information provided in an opt-out request to review and comply with the request.
Non-Discrimination
You have a right to not receive discriminatory treatment by us for exercising your rights under the CCPA. Unless permitted by the CCPA:
- You will not be denied goods or services.
- You will not be charged different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- You will not be provided a different level or quality of goods or services.
- You will not receive suggestions that you could obtain a different price or rate for goods or services or a different level or quality of goods or services.
Changes to Our California Addendum
We reserve the right to amend this California Addendum from time to time. When we make changes to this California Addendum, we will post the revised California Addendum on this page with a new “Last Updated” date.
Contact Information
If you have any questions or comments about this California Addendum, the ways in which collects and uses your information described in this California Addendum, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Email:info@m2institute.com
Postal Address: 201 Hunters Crossing Blvd. #10-241, Bastrop, Texas 78602